Despite its international store footprint, the Lush social media approach is 'local first'. Lush Cosmetics has long taken an energetic approach to social media. Its early success on social media enabled the brand to grow an organic and engaged community which shared enthusiasm for its product and the sustainable and ethical way Lush did business. As well as operating social media accounts, the business was one of the first to recognise social media as a tool to communicate locally and empower each of its stores to run social media with a degree of autonomy.
Here we show you how loving local has helped Lush thrive on social media.