The UK High Streets have re-opened for business after a year of lockdown restrictions amid the COVID-19 pandemic. There are 3.8 billion people talking to one another on social media every day. Since March 2020, the amount of time consumers spend on social media has increased to over three hours. That's a lot of people, just waiting to be engaged with!
For the past year, businesses have relied upon social media to keep them connected to customers. But as restrictions were lifted throughout April across the UK, a picture quickly emerged of how social media was and is being used by both national and independent businesses to help them open their doors and welcome back customers to the UK's High Streets.