Black Friday has become a key shopping date in the UK for those looking to bag a bargain in the run up to Christmas. But despite its online dominance, few offline retailers or shopping centres are capitalising on the opportunity to maximise increased footfall and increased interest from customers looking to shop. Maybe* has reviewed the social media content created by shopping centres using the hashtag #blackfriday from November 15 - November 19 2021 to see what we can learn.
Regional shopping centres are sharing retailer and tenant offers but shopping centre participation in the #BlackFriday conversation is very low on the whole. Here we show you how you can leverage social media this Black Friday weekend.