Nike's social media engagement is consistently in the millions. And this has only grown over the last year. As Q1 comes to a close, the doors of retail are all set to open on April 12th across much of the UK. For the last three months it fell to social media to keep us engaged and entertained as the country continued to both work and play indoors.
Businesses must tap into the very human need for inspiration, purpose and connection. Over the last few months retailers like Nike, have continued to lead the way in demonstrating how social media can be used for these purposes.
Here we show just how the sportswear giant has captured the mood of the public on a global stage and driven Nike's social media engagement high.