How do Birmingham’s businesses stack up on social media?

Birmingham is the UK’s second city, home to the world’s biggest Primark, the jewellery quarter, and a network of charming canals for a day out on the water. Birmingham ranks 4th in Maybe*s social media benchmarking of UK towns and cities, with 35% of its businesses and organisations getting social to a combined social audience of 894 million.

Keep reading to see who is doing well in Birmingham...

Birmingham Hippodrome

Birmingham’s Hippodrome theatre is home to the world’s largest panto and regularly sees ballerinas, actors, comedians and singers treading its boards.

Its best performing post came from Facebook in the run up to Valentine’s Day with the Hippodrome offering tickets for two to the ballet as a competition. The Hippodrome posted 77 times over the period and earned 3675 engagements on its content, with almost 2000 of them occurring on its contest content.

Wex Photo Video Birmingham

Wex Photo Video is a specialist store for photographers and videographers stocking all the equipment needed for the perfect shot.

The business regularly invites followers to share their work, and incentivises this as a competition mechanic. Showcasing their followers work on Twitter makes for the organisation’s best performing post over the period.

Veritas Consulting Safety Services

Veritas provides health and safety consulting to businesses. The company uses Twitter to keep its followers up to date with the latest healthy and safety policies and regulations, as well as using the platform to promote its services.

Aston University

Birmingham has several universities, but Aston is topping them all in the social stakes. Active on Facebook, Instagram and Twitter, the uni uses its social presence to showcase campus, student life, and academia.


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Cookson Gold Trade

Cookson Gold is the first jeweller from the Birmingham Jewellery Quarter to make the Maybe* cut. The business sources and sells finished jewellery pieces as well as precious metals directly to jewellers and crafts people.

The business uses Instagram to generate the most engagement. With Valentine’s Day in the near past, it has used seasonal messaging and sales periods to showcase its shiny wares and offer promotional free shipping.


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