How consumers are shopping this Valentine’s Day 2019

To get to the core of Valentine’s Day trends for 2019 we asked over 3,000 shoppers who, what, where, why, and how much they will be spending on their shopping this year.

The full results can be downloaded when you sign up to your 30-day free trial of Maybe*.


Key highlights


  • 69% of shoppers will only buy one gift this Valentine’s Day.


  • 64% of shoppers will be buying serious gifts this year.
  • 34% will buy something silly.

How much:

  • 93% of shoppers will spend £50 or less on their gift.


  • 42% will be shopping offline
  • 34% will be shopping online
  • 20% will shop both online and offline

Will they shop at independent or chain retailers?

  • 52% independent
  • 46% chain

“Being able to use a chatbot to ask shoppers directly what they want makes predicting holiday trends so much more simple. From products retailers should be selling, to preferred price points, to marketing channels, we know all retailers will benefit from these insights.”


Polly Barnfield OBE, CEO and founder of Maybe*

To learn more about the specifics of the types of gifts people are looking to buy, where they’re looking for inspiration, and how to best meet the needs of shoppers this Valentine's Day, sign up for your 30-day free trial of Maybe* to download the full report.


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