2020, with all its social distancing and closed pubs, might not be the obvious year for a beer company to build a brand via social media. But, there’s thinking outside the box, then there’s thinking outside the box BrewDog style. The craft beer business managed to keep its online and FMCG business thriving throughout lockdown despite the pub doors being bolted shut. The business diversified, turning its distillery into a manufacturing space for its own hand sanitiser.
The independent brewer enlisted staff from its bars to help, supporting both the public in fulfilling an urgent need and its team by continuing to provide employment. This innovative and agile approach won the attention of people who may never have even heard of the business before. Hats off!
Hang out at a BrewDog bar and you’ll instantly catch laid back vibes mixed with expertise, passion and a discernible palate. The brand champions itself as an all round good guy and this experience is mirrored online as well as offline. Here we show you how to be more BrewDog and build a brand via social media.