Gymshark has become an activewear heavyweight in only eight years. What started out as a group of friends with a sewing machine, a printer and some frustration that they couldn’t find appealing sportswear, has been transformed into a global business now valued at over £1 billion. Impressive.
So, how did Gymshark achieve this success? In short they had a great product and above all else, they used social listening to understand how best to serve their products to their potential customers via their social media channels.