Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. So we took a tour of the West Midlands to see how active businesses are there, how engaging they are, and what topics of conversation sets Knowle’s businesses social media hearts on fire. As a smaller place within the Solihull area, we’ve compared Knowle to the wider area to get a flavour of where they sit in the social media sphere. Maybe* Place Insights allows you to compare up to five locations. We’ve then gone rooting around for the cream of Knowle’s independent social media content crop to see what you can learn.
Exploring Knowle High Street through Maybe* Place Insights
How many businesses in Knowle have social media accounts?
Maybe* Place Insights shows us that 45% of businesses on Knowle High Street marked in orange have social media accounts. This is just 10% higher than the wider Solihull area who look pretty in pink.
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How many businesses in Knowle High Street post to social media everyday?
Of those 45% of Knowle’s businesses, an average of 26% of them are active every day. It gets a bit higher through the week, but on weekends the social media tumbleweed blows a little harder. it's pretty much the same story across the businesses within the entire Solihull local authority area. Something businesses in the area collectively could improve if they want to engage with the mass of consumers on social media channels during the weekend.
More activity on a more regular basis, and creating posts using relevant place hashtags helps all businesses in a place benefit… but more on that coming right up.
How many posts to businesses make and how engaging are they?
Unsurprisingly, Knowle High Street businesses make up a smaller amount of daily posts, because they are a smaller area than Solihull. Knowle High Street businesses tweet, gram and Facebook about 700 posts per day, about 13% of all the content that Solihull socialises.
Daily engagements in Knowle are in the thousands and equate to about 1% of all that Solihull achieves. To increase engagement the businesses in Knowle could follow the lead of some of the great examples of Knowle businesses who are knocking social out of the park, such as KFL Fitness and Therapy featured below.
What was Knowle’s best performing social media post?
We’ve used the Maybe* Best Post In A Place tool to find Knowle High Street’s best post on August 3. Why August 3? Well why not.
We’ve all been looking to get fitter over lockdown, or maybe were just itching to post-lockdown. KFL Fitness and Therapy shows Knowle how.
Loaded up with top tips, several different tutorials images and a shed load of fitness fanatical hashtags make the most engaging and motivating. We feel healthier just looking at it!
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How to find the daily best post in a place
What conversations do Knowle businesses create?
Knowle High Street creates a buzzing conversation. The chat coming out of it is interesting and varied. Much content is tagged as Knowle, Visit Knowle, and even shows props for the wider Solihull area. All this demonstrates pride in place. Solihull’s conversation tells much the same story. Both conversations see hashtags around hair, fashion and supporting small businesses cropping up.
Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. By showcasing what one place is doing well, every place learns. By showcasing what businesses are talking about, everyone learns. Incorporating place hashtags into social media posts, listening to the conversation about place, and engaging with, it builds relationships among small businesses, who share customers, location and a desire to see a local place thrive.