We’ve been listening to the online conversation around DIY to see what retailers could learn about trends and attitudes to home improvement projects, and what this might mean for their customer’s behaviour.
The clocks have sprung forward, we’ve got two bank holidays under our belts, and those evenings are getting lighter. And it would seem that the increase in sunshine, warmer temperatures, and the freshness of the season are inspiring us to initiate our DIY projects.
Given the change in season, it may come as no surprise that within the DIY conversation, it’s gardening, garden centres and plants that feature the most prominently.
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