Discover the best bike shops on social media and get their winning tactics

userby Kate Whittington

Maybe* reveals the best bike shops on social media and their best posts. The insight shows the businesses who are most successfully engaging and selling to cycling fanatics. See what the best bike shops are doing on social media and replicate the technique yourself by trying out a few of their winning tactics.

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Stanton Bikes

Stanton Bikes design, engineer and finish all their bikes at their HQ in Derbyshire. They are a true local bike shop and by the look of their social media they do a great job of engaging their customers.

How to replicate

Be loud and proud. Shout from the rooftops about how great your business is and what it offers.

See more from Stanton Bikes

 

View this post on Instagram

 

A post shared by Stanton Bikes (@stantonbikes)

Bike Active

The best bike shops post pictures of… you guessed it, bikes! Bike Active’s Instagram feed is full of drool-worthy set ups, and with over 30k followers they are giving the bike fanatics what they want.

How to replicate

Instagram is all about nice imagery, so whatever it is you’re selling or promoting, make sure it takes centre stage on your feed. The best bike shops on social media know that the aesthetic and technical details of the bike are important so you can also use multiple images.

See more from Bike Active

 

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A post shared by Bikeactive (@bikeactiveshop)

Halfords

Halfords have a strong following across all of their platforms and receive the most engagement from Instagram and Facebook with an even split of car and bike content. The car content receives the most engagement on these platforms.

How to replicate

Make sure you aren’t trying to be an expert in too many things. Keen bike fanatics are likely to be drawn to specialist bike stores with a wider high-end range and in-depth knowledge.

See more from Halfords

 

View this post on Instagram

 

A post shared by Halfords (@halfords_uk)

Evans Cycles

Evans Cycles is another bike shop giant and this video is a brilliant way to showcase a new product to drive engagement, and reach.

How to replicate

Remember to showcase new products to your followers so they know what you have in-store.

See more from Evans Cycles

 

View this post on Instagram

 

A post shared by Evans Cycles (@evans_cycles)

The Woods Cyclery

The Woods Cyclery is a thriving independent bike shop in Lyndhurst. Local bike shops are often a staple of the community as we can see here with this popular community event they have arranged.

How to replicate

Use social media to reach out to your local community and promote events where people can physically connect to you, your business and each other.

See more from The Woods Cyclery

Cycle Gear

Cycle Gear Halifax is a hugely popular independent bike shop within the community. They invite customers to test ride new bikes and make sure hashtags on posts appeal locally as well as to cycling fans.

How to replicate

The top independent bike shops on social media engage with a local and national audience, use hashtags wisely to help you achieve this.

See more from Cycle Gear

Ribble Cycles

E-Bikes are a hot topic in the bike world and by starting a discussion about it on this Instagram post Ribble Cycles increased their engagement massively.

How to replicate

Spark a conversation by asking a question about a hot topic and watch your engagement soar.

See more from Ribble Cycles

Blazing Bikes

Blazing Bikes is another thriving independent bike shop who pride themselves on extensive bike knowledge. Like many others they keep it simple on Instagram and let their products do the talking.

How to replicate

Keep things simple and use the right hashtags on Instagram to achieve maximum reach.

See more from Blazing Bikes

Chain Reaction

Chain Reaction post varied content across their platforms, catering to different audiences. Their Instagram is predominantly polished images whereas their Facebook is more light hearted and features funny memes that create a lot of engagement.

How to replicate

Know what your audience responds to on each platform and plan your content accordingly.

See more from Chain Reaction

Wiggle

Wiggle are big players in the bike, run and triathlon world and, like the other top ten bike shops on this list, receive the most engagement from Instagram and Facebook. This post on Instagram is inspiring their followers to think ahead to their challenges for the year ahead.

How to replicate

Inspire your followers to take on a new challenge or plan an adventure in the great outdoors.

See more from Wiggle

Key takeaways

  • Instagram and Facebook are the best platforms for bike shops on social media.
  • The top independent bike shops use social media to get involved with the local community as well as reach a national audience.
  • Let the bikes take centre stage on your Instagram feed.
  • Start a conversation about a relevant, current topic on social media to spark some engagement on your feeds.

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.

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? Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales.

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