Generating new leads and providing reassurance
One of the major benefits the business saw from using Instagram was providing reassurance for couples that had to postpone weddings.
Not only did Corky and Prince give reassurance to current customers by using Instagram and showing that they were still operating, but they received direct enquiries from new clients via the channel too.
Previously, new enquiries were generated via wedding shows, but with these all cancelled due to COVID-19, Corky and Prince ramped up content and engagement and have since been receiving quality leads.
Although the business wants to educate themselves more on how to measure social media success, they’re delighted to be getting new enquiries from bigger clients via targeted social advertising campaigns.