Creating and sharing the perfect dish starts in the perfect kitchen. We listened to the online conversation around cookware to learn about what influences purchasing habits.
There is very little conversation per day about cookware, and while sentiment is very positive, the chatter is dominated by deals and discounts. When we peeled this back, we found that there are tastier insights in broader conversations such as cooking, homeware, decor, and kitchen. Beyond those hungry for a bargain, we found that customers are seeking to spice up their kitchens with inspiration from the far-flung corners of the globe.
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