Cookware conversation insights – a recipe for success

Creating and sharing the perfect dish starts in the perfect kitchen. We listened to the online conversation around cookware to learn about what influences purchasing habits.

There is very little conversation per day about cookware, and while sentiment is very positive, the chatter is dominated by deals and discounts. When we peeled this back, we found that there are tastier insights in broader conversations such as cooking, homeware, decor, and kitchen. Beyond those hungry for a bargain, we found that customers are seeking to spice up their kitchens with inspiration from the far-flung corners of the globe.

Published in association with

The Maybe* ‘How they feel’ graph demonstrating whether conversations around cookware are positive or negative.
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The What’s Being Said Report from Maybe* highlights the terms used most frequently in any conversation.
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Travel gets tastebuds talking

This gives independent shops who do not want to discount their offering the opportunity to capitalise on holiday seasons, stirring in tastes of travel and delicious decor into their own content.

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