Content inspiration for shopping centres on social media

If you're stuck for content inspiration and social media tips for shopping centres, then we have you covered. We've taken a peek at some of the most successful social media posts by both destination and local shopping centres. See what the best tactics for shopping centres are, and replicate the technique yourself by trying out a few of the winning tactics.

West Quay

This post from West Quay has a healthy amount of engagement. Competitions are a brilliant way for social media accounts to reach a much wider audience.

How to replicate

Run a competition on social media to boost your engagement. Team up with your tenants to offer prizes, or run them regularly and seasonally to keep customers coming back.

The Park Centre

The Park Centre are also boosting their engagement with a competition on Facebook. The centre has teamed up with some of its retailers where the voucher can be used so not only are they increasing engagement for themselves, but they are also supporting their tenants. Win Win!

How to replicate

A giveaway could be the perfect way to get your customers excited about your products.

Victoria Square

Victoria Square is one of Northern Ireland’s favourite shopping centres. This Instagram post introducing one of their new additions to the centre stirred up a lot of excitement with their followers.

How to replicate

Create a buzz around new products, ranges or retailers to get your audience excited about visiting.

The Bullring

The Bullring in Birmingham features in the list of the best shopping centres on social media with this exciting video showcasing their Chinese New Year celebrations. Video is increasingly preferred by social media users so experiment with Instagram Stories and Reels to help you drive engagement.

How to replicate

Seasonal events provide the perfect content inspiration for shopping centres. Make content work harder and boost your reach on Instagram by bringing events to life with video content.

Trinity Square

This simple Facebook post from Trinity Square shopping centre in Gateshead alerting shoppers to a new sushi counter went down a storm with almost 300 comments from excited followers!

How to replicate

Entice your customers into your shopping centre by keeping them up-to-date with what’s on offer from your tenants. 

Manchester Arndale

Manchester's Arndale centre got in on the veganuary action by showcasing their F&B tenants offering up some mouth-watering plant based treats. 

How to replicate

Combine shining a light on tenants with topical content. It's the best way to help shoppers discover something new and relevant.

Westfield London

As Europe’s biggest shopping centre, it’s no surprise to find Westfield London serving up some content inspiration for shopping centres. This post sees them partner with a café to offer shoppers a special offer.

How to replicate

Use your social channels to promote special offers in your tenants' stores. 

The Ridings

The Ridings took a creative approach to running a competition. They found one of the most interesting national appreciation days - bubble wrap - and hid a prize in it. The centre invited shoppers to guess the prize by commenting on the post for a chance to win.

How to replicate

Think outside the box! There are national days, weeks and months for almost anything that provide the perfect content inspiration for shopping centres. 

The Royal Exchange

The Royal Exchange triples their engagement with a giveaway post. Smaller shopping centres on social media have to compete with larger destination shopping centres, so giveaways can help you cut through and reach customers who may otherwise choose to go elsewhere.

How to replicate

If you’re hoping to increase your social media engagement then a giveaway can be a great way to gain new followers and get seen by potential new customers.

Chelmsley Wood

Another post, another competition. This one from Chelmsley Wood Shopping Centre went down a storm with followers on Facebook, all wanting to get their mitts on a fabulous New Look bundle. This approach is a great way for shopping centres on social media to partner with their tenants to engage shoppers.

How to replicate

The better the prize, the more engagement your competition will garner. Consider using multiple prizes or lower value items as it makes the possibility of winning feel more likely to customers, and is likely to increase engagement and entry.

Key takeaways

    • Competitions, offers and giveaways are a great way for shopping centres to widen their audience and increase their engagement.
    • The top shopping centres on social media entice their customers  to visit by using social media to keep them up to date with what’s on offer from tenants.
    • The best social media platforms for shopping centres are Instagram and Facebook.
    • As always high quality pictures and video content are a must for a successful Instagram account.

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.


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