Charity content and acts of kindness drive engagement on social media

userby Amy Rountree

Charity content and acts of kindness drive engagement on social media. Businesses can easily use channels to connect to local organisations and individuals in need. Pledging your support via social media, and showing the community how you are invested builds deeper connections and genuine loyalty for local businesses with customers. This year more than ever, the season of goodwill, need not be reserved for December alone.

Maybe* is committed to supporting local recovery across the UK and demonstrating how towns and cities can utilise all that social media has to offer to drive engagement, footfall and ultimately sales. This week we’re off to Wealden to show how businesses in the town are using social media and to flag the tactics that you can replicate to boost your own area. 


Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation sounds like in any town or place, you can replicate the successful tactics no matter where you are.

How many businesses in Wealden have social media accounts?

Maybe* Place Insights shows us that 29% of businesses in Wealden, marked in yellow, have social media accounts. This is ever so slightly higher than the national average of 28%, and higher than the wider East Sussex county.

Maybe* Place Insights showing the number of businesses in Wealden with social media accounts

How many businesses in Wealden create social media content everyday?

Of those 29% of businesses, 25% of them are active every day. But this plummets to as low as 15% on Sundays. Being active on social media across the weekend is well worth the additional effort. Most people are off work and active on social media channels, so it's prime engagement time for businesses with their customers. 

Maybe* Place Insights showing the number of businesses in Wealden active on social media on a daily basis

How many posts do businesses make and how engaging are they?

Wealden’s businesses create an average of 1,200 pieces of social media content per day. Those social posts earn approximately 50,000 engagements per day. That’s about 41 per post, which is really good going.

Posting volume in Wealden does drop at weekends, but not as much as it does across East Sussex as a whole. Engagement peaks mid week so businesses need to make sure they are active when engagement levels are at their highest.

Maybe* Place Insights showing the volume of social media posts by businesses in Wealden on a daily basis and the engagement with them

What is Wealden’s best social media content?

We’ve used the Maybe* Best Post in a Place tool to find Wealden’s best post on Thursday October 8.

Charity content and acts of kindness drive engagement in Wealden and the wider East Sussex county. Connecting people to one another and showing support is social media at its best as Baby2Baby demonstrates.

 

View this post on Instagram

 

A post shared by Baby2Baby &Beyond (@baby2baby_beyond) on

What conversations do Wealden’s businesses create?

Wealden’s content does not see place feature prominently in the conversation. Instead there is a lot of small business conversation and shop local chatter. COVID and Coronavirus are also big pockets of the conversation.

It seems across the board, Autumn and the downturn in weather is dimming the social media conversation in places across the UK. Wealden is no different. Cheer up, there is plenty to look forward to, despite uncertainty. Keep things positive!

Maybe* Place Insights showing the conversation topics most frequently used by businesses in Wealden across social media

Maybe* Place Insights showing the sentiment of the conversation topics most frequently used by businesses in Wealden

Key takeaway

Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. When one business thrives, others can follow suit by participating and engaging in the local conversation.

Social media is a fantastic way to support organisations and individuals in need. Supporting local causes through your social media content will connect you to audiences and your location on a deeper and more emotional level. So, champion the work you are doing to support local initiatives and you'll reap the sentiment rewards on social. 

WATCH THE WEBINAR HIGHLIGHTS: discover more super social from Wealden's independents with the Maybe* team

Maybe* is a social media management platform that helps organisations make social media work better for them. We provide easy to use engagement tools, smart insights and reports that rock.

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