What’s clear is that retail, in all its guises, has its work cut out to try and please everyone. Though 21% of people surveyed feel that shopper numbers should be limited, 64.4% of people flagged that long queues are their biggest barrier to shopping at all. 23% of people are most concerned about social distancing measures being followed, while 7.5% are concerned about taking transport to the shops.
It’s worth noting that entertainment, clothing and electrical stores barely featured when we asked people what type of shops they had missed the most. Restaurants and cafes were top with 42% while for 29.9% of the respondents it was the hair and beauty salons they’d missed the most.
There’s a glimmer of light at the end of this virus-coated tunnel for retail but the question of when our High Streets, retail centres and stores will return to their pre-COVID glory remains to be seen. People are scared and pretty sceptical about how well the recommended measures will be implemented and if enough is being done to keep them safe. This is particularly true of large towns and cities where 54% of people surveyed said they would visit less often.
Retail needs to respond quickly and clearly. Only through demonstrating their commitment to safeguarding shoppers will they likely see a surge in shoppers during June and even with the measures in place, many are likely to play it safe and shop online.