4 tips to increase engagement and cut through the noise in your place

userby Amy Rountree

Do you want some tips to increase engagement? Yeah you do!. The Maybe* Best Post tool allows you to draw inspiration and learn what works best on social media for every retailer in any place across the UK. So if you are looking to improve your own content and drive better engagement you have come to the right place. We can even show you how to narrow down all those pieces of social content by sector.  We’re off to Wyre in Lancashire to find out what the businesses in the area have been doing through lockdown to stay connected.

What was the best performing post?

We’ve used the Maybe* Best Post tool to find Wyre’s best post on Tuesday February 9th.

Rufford’s Country Store is a fashion haven for country chic attire. This post is best in show for several reasons.

The image, like most of the others on the grid, has been branded as Ruffords. It’s a nice way to distinguish your business through your content, and from anyone else who might be similar to you.

Secondly the post is timely, as it’s all about Valentine's gifting ideas.

Then we have brands tagged into the post, as well as local and brand hashtags.

Finally the post actually encourages engagement by asking followers a question. Top marks for content creation! 

How to replicate this technique

Not everyone has time to create branded content for Instagram, but you can use a tool like Canva to add your brand name or logo to all your content. It’s easy, and takes seconds.

Tag in your product partners to your content, either by hashtag but even better is to use their social handles. You can then add them to the Maybe* platform and start engaging with there too alongside all the place and topic hashtags you want to engage with.

Finally, if you want people to engage, ask questions in your content.

Maybe* Best Post tool showing the most engaging social media posts on 9th February
across Wyre in the local fashion retail sector

Key takeaway

Rufford’s has covered four tips to increase engagement that anyone can copy. Clear and cute images, added branding, plenty of hashtags, and encouraging engagement. Why not try a bit of Rufford's magic for yourself and see if your engagement numbers start to climb. 

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.

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