What’s new in social media this week? Privacy updates, Messenger rooms and the great Instagram and Facebook merge

There’s just so much going on in the world of social media news each week, it can be hard to keep up. We’ve got you, though -  read on for some of the top social headlines from the past week.

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Instagram and Facebook: A tale of two platforms

Instagram and Facebook. Facebook and Instagram.  Not quite ‘ne’er the twain shall meet’, rather ‘share and share alike’, with the news that Facebook is testing out the option of allowing users to view Instagram stories via the main Facebook app. Yes, we know that you can pull your Insta stories through to Facebook so that your friends can see them there too; but this is a new way of making sure people don’t miss out. You’ll need to have linked your Facebook and Instagram accounts, and have opted in to the new feature in order to give it a go.

CONFIRMED... by Facebook Comms rep: pic.twitter.com/MWSEcqp3hv

— Matt Navarra (@MattNavarra) September 4, 2020

@MattNavarra on Twitter

Things are getting roomy on Instagram

Ever hot on Facebook’s heels, Instagram announced its social media news that it is rolling out its own version of messaging ‘rooms’. You can invite up to 50 people from your friends list into each room, and there’s no upper time limit.

Find out how to set up a room of your own here.

@Instagram is rolling out its own messaging rooms

Not quite an update...

We’re kicking things off this week with news of a delay. After pushback from Facebook and other advertisers, Apple has delayed its requirement that app developers obtain opt-in tracking permission from users before tracking their information. Due to roll out in the iOS 14 update, it has now been postponed until 2021, following comments from Facebook. The ramifications on user privacy however, remain to be seen.

You can read more about this here.

Apple delays opt-in tracking permission requirement

TikTok making space for advertisers

In its latest expansion move, Tiktok has opened its virtual doors wider for brands and has launched a new ‘Marketing Partner’ programme for advertisers. The aim is to provide better opportunities for brands to leverage their TikTok profiles, via a range of advertising and creative tools.

You can read more about it here.

TikTok launches Marketing Partner programme

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