What’s new in social media this week: from LinkedIn analytics to TikTok for business.

With lots going on in the world of social media, it can be tricky to keep up to date with everything. We have done the hard work for you and pulled together some of the top social media headlines from the past week.

We’d love to hear what you think and if you’ve used any of these new features - join in the conversation with us over in our Facebook Group.

LinkedIn adds new analytics tools for company pages.

LinkedIn has recently rolled out a range of tweaks including new follower analytics for company pages.

This addition will allow you to expand out a full list of every person that has followed your page, which could provide very useful. 

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@adhutchinson for Social Media Today

See all Stories on Instagram.

Instagram is testing a feature that will allow users to see more Stories at once.

Initially users will see two rows of Stories instead of one at the top of the screen. However there will also be an option to click on “See All Stories”, which will launch a new screen where you can view and scroll through all your available Stories.

Read More.

WhatsApp introduces animated stickers.

WhatsApp have rolled out a range of new features, including animated stickers, QR codes to add contacts and improvements to group video calls. 

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TikTok for business has launched

TikTok has proven successful for brands because of their ability to creatively engage and connect with users through feelings, actions and sounds. 

The TikTok for business platform will give marketers the tools to be creative storytellers and meaningfully engage with the TikTok community.

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