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What’s new in social media? Data tracking and new Instagram stickers

There’s something new in social media each week. We know it can be hard to keep up, but don't worry, we’ve got you!  Here's a round up of the important stuff - from Instagram stickers to Facebook’s project with Spotify. Read on for some of the top social headlines from the past week.

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Tweet like a Pro

Coming soon to Twitter: Professional Profiles! Aimed at businesses, creators, publishers and non-profit organisations, Twitter’s ‘Professional’ version will offer users the opportunity to share more information about their business on their profile, plus a pool of tools and features more suitable for business use. Trials are currently running with a small group of brands in the US, and as Twitter themselves say, stay tuned...

@TwitterBusiness on Twitter

Getting sticky with Instagram

With the much-lauded announcement last week that Instagram will soon be launching a ‘Links’ sticker in their Stories feature, there are a few more sticky updates in the offing; including ‘Super Mention’ (which seems to be linked to Insta’s donation tools). Meanwhile, Reels fans may have already noticed this particular update, with adverts now appearing in Reels feeds.

Alessandro Paluzzi (@alex193a) on Twitter

Apple and the great data-tracking controversy

It’s been an update that the big companies have pushed back against, however the hotly contested iOS 14.5 update has finally begun its rollout. iPhone users will be asked directly to opt-in to tracking of their activity within each individual app on their devices, something that could have major implications on targeted advertising. To that end, iPhone users with Facebook and/or Instagram installed will start seeing a pop-up prompt from Apple that gives them the option of whether or not to allow those applications to track them across apps and websites owned by other companies.

More here.

Image source: Facebook

Facebook’s Spotify integration

Facebook and Spotify have joined forces to create a ‘miniplayer’ experience, which will allow Facebook users to stream from Spotify through the Facebook app, called Project Boombox. Users will be able to share tracks or podcast episodes to their Facebook news feeds, which will be displayed in a new miniplayer (for friends who have come upon the post) to enjoy as they explore their own feeds - arguably in a bid to keep users scrolling within the Facebook app; a metric that has notably been in decline in recent years.

More from TechCrunch here.

Image source: Spotify via TechCrunch

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