The best social media posts of #SmallBizSatUK

Small Business Saturday 2020 (#smallbizsatuk) took place on December 5th. Now in its eighth year, this year's event was more important to small and local businesses than ever. The 2020 Small Business Saturday coincided with the first weekend of non-essential retail re-opening across England after November's national lockdown.

After a year of tough trade, lockdown measures and enforced closures, small businesses and the towns and places they do business in need shoppers to support and shop local. Here we round up some of the best social media posts of #smallbizsatuk from businesses, customers, councils, BIDs, shopping centres, and lots more in between.

Rocking retailers

Retail re-opened and with the first trading weekend of December also being the first weekend post-lockdown AND Small Business Saturday, retailers were ready to rock.

Retailers added place tags and a whole host of shop local hashtags to their social media content to welcome back shoppers.


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A post shared by UPFEST (@upfest)


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A post shared by Winter Bear Home (@winterbearhome)

Councils and BIDs supporting #smallbizsatUK

Councils, BIDs and local authorities got behind Small Business Saturday by creating posts celebrating the best in their areas. From Kent to Kelso, the best posts showcased boutiques, gift shops, book shops, butchers shoppers could support in the run up to Christmas, or physically buy from for the first time since November.



Shopping Centres and Marketplaces

Shopping Centres and local marketplaces got behind #smallbizsatUK by sharing the love for their indie tenants or listing different markets and indie hot spots in their area.


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A post shared by Paper & Bean ® (@paperandbean)

Customers showing the love

We've seen this year that customers want to spend their money with the small businesses that make their local communities thrive. Small Business Saturday saw customers out shopping at their favourite retailers, picking up coffee and cake at their favourite coffee shops, and showing the local love across the UK.

Key takeaway

Supporting local businesses or an event like Small Business Saturday requires absolutely everyone to get involved - from the retailers themselves, to local MPs, councils, BIDs, tourism bodies, press and of course the public. By creating content and posting on social media, businesses can inspire or reach new customers who are itching to give them a try.

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