Social media news: Instagram Reels, Pinterest growth, WhatsApp ‘search the web’ feature and more…

Another action packed week in the world of social media news. From Instagram Reels to WhatsApp new features...we’ve rounded up the highlights from the week - so you don’t have to! 

Join in the conversation with us over in the Make Social Media Work Facebook Group and on Twitter & Facebook (@Maybetech) and Instagram (@wearemaybetech).

Lessons in Reels from Instagram

Instagram has rolled out its Reels feature; a new way to create and discover short, entertaining videos on Instagram. If you’re a TikTok user this might sound familiar! To help Instagram users familiarise themselves with how to make these incredibly popular 15 second videos they are running tips on their social channels:

@Instagram on Twitter

Introducing the WhatsApp ‘search the web’ feature

Wondering if social media news about trending topics is true or is simply a viral forwarded message going around on WhatsApp?  With its new 'Search the web' feature, WhatsApp will let users check the authenticity of the forwarded message to avoid being ill-informed.

Twitter testing quote tweet counts, formerly known as retweets with comments

Twitter is testing some new language on tweet metrics, making quotes (also known as retweets with comments) visible on each tweet, the company has confirmed this week. Twitter has previously stated that it is refining its UI with an eye toward improving conversations among users.

Twitter testing quote tweet counts

The rise of Pinterest

Pinterest is now up to 416 million monthly active users, which means that the platform now has more users than Twitter, Snapchat and LinkedIn with Gen Z, men and Millennials driving the growth. 

As COVID-19 has driven a move to e-commerce these usage trends may also become an habitual shift.

Pinterest growth as shopping moves online

Instagram Stories hacks to boost your business

Ready to master your Stories making for Instagram?  We loved this guide from Social Media Examiner as they talk through 8 Instagram Stories hacks to give your business a creative edge!

Creative tips on making Instagram Stories

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