Social media news: Facebook hashtags, Twitter security and more

“The first rule of social media is that everything changes all the time.” Kami Huyse, PR & social media strategist.

Therefore, with so much going with social media every week, we thought we’d save you a little time by collating the good stuff. We’d love you to tell us what you think about any of these, or anything else in the world of social media, over in our Facebook group. See you there!

Hashtags on Facebook help increase your organic reach in 2020

‘Facebook recently started pushing the use of hashtags in posts, literally in a notification stating that by adding hashtags, you can improve your reach.

Finally!

According to ‘The Facebook Hashtag 2020 Definitive Guide: What Marketers Need To Know’ (Mari Smith), you may have seen a notification on Facebook like this prompting you to add hashtags to your posts to improve your reach? LOVE that! Thank you, Facebook’. (Mari Smith)

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Notification from Facebook prompting the use of hashtags

Instagram’s new tool helps your photos raise money for personal causes

Instagram announced Tuesday that it is rolling out a tool to raise money for users’ personal causes directly on the app. ‘Personal fundraisers will be tested in the U.S., U.K., and Ireland beginning today.

The update brings Facebook’s personal fundraiser program into Instagram by allowing users to create their own campaign on the app or donate to a cause without the help of a third-party platform or an external link. Unlike donation stickers that raise money for nonprofits, the personal fundraising tool allows users to raise money for themselves, a friend, or even a business, provided the fundraiser falls into one of several categories’. (Digital Trends)

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Instagram’s new tool that helps your photos raise money for personal causes (Image - Digital Trends)

Several high profile Twitter accounts hacked in massive security breach

A range of celebrity and brand accounts started tweeting out a message promoting a crypto giveaway, in which funds sent to a specified bitcoin wallet would return double the amount to the sender.

The messages, which were all similar, and all included the same bitcoin wallet address, were seemingly part of an elaborate hack, likely the largest ever seen on Twitter, which has sparked a new investigation into Twitter's security, and stoked new fears about the security of social media more generally.

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Messenger introduces app lock and new privacy settings

App Lock lets you add another layer of security to your private messages and helps prevent other people from accessing them. This optional feature gives you the confidence to know that if a friend or family member needs to borrow your phone, they won’t be able to access your chats. 

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New Facebook App Lock (Image - Facebook)

Twitter introduces a new, fully rebuilt, developer API

Twitter is announcing its new Twitter API v2, rebuilt from the ground up. 

The new foundation, which has been rebuilt for the first time since 2012, includes features that were missing from the earlier API, like conversation threading, poll results in tweets, pinned tweets, spam filtering and more powerful stream filtering and search query language. It has also been designed in a way that will allow Twitter to release new functionality faster than in years past, the company claims.

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(Image - Tech Crunch)

Snapchat adds 9 million more daily active users in Q2, reports 17% increase in revenue

Snapchat has reported its Q2 2020 performance update, showing increases in both users are revenue, and, in general, positive signs for the ongoing steady growth of the platform.

First off, on users, Snapchat added 9 million new daily active users for the quarter, and is now up to 238 million DAU.

Snapchat's revenue has grown 17%, YoY, bringing in $454 million for the quarter.

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