Podcast: Social media has fundamentally rewritten the rules of business

Polly Barnfield, OBE, CEO and Founder of Maybe* recently joidned Chris Nyland on the Hit Publish podcast. On it she discussses the future of the high street and the impact that social media has on it.

The podcast is for business owners, entrepreneurs, marketers, online advertisers and general tech-heads. During the podcast, they discuss the latest innovations of interest to anyone involved in digital marketing and in particular how social media activity impacts physical outcomes on the high street.

During Polly's episode, they take a deep dive into the challenges facing the high street retail environment and talk about how Maybe* has helped drive footfall using social media listening technology.

Polly also introduces the UK Digital Index which benchmarks towns, cities and businesses social media performance. 

"Social media has fundamentally rewritten the rules of business."

Polly Barnfield, OBE, CEO and Founder of Maybe*.

Listen to the full podcast at HitPublish.

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