The #WDYT (What do you think?) campaign was started by Maybe* as a way to support our local high streets and is now being extended to any SME that has less than 5,000 followers on social media.
Currently, up to 78% of high street retailers don’t have an active social media presence. Contrast this against the fact that 74% of offline purchases that are influenced by social media, and the problem is apparent.
Launched in 2015, the #WDYT campaign has worked with local high streets, high street retailers, BIDs, LEPs, and councils to offer education and support in getting local businesses online and active in social media.