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Do you know which social media channels are right for your business?

Every day it seems like there are new social media channels to explore. Knowing which ones are right for you and your business is hard. So in this week's social media news, you'll find guidance you can use to decide where to put your social media efforts. Plus the latest updates to Instagram and Twitter.

Join in the conversation with us over in our Facebook group, we’d love to see you there to talk all things social!

What social media channels are right for your brand?

Does your business need an Instagram account? Is TikTok the right platform to reach your target audience? Or should you just tap into all the social media platforms available with the hope of increasing your customer base? This blog will take you through the key platforms available, with some guidance on how best to use them.

Read more here.

Instagram adds live-stream scheduling 

This could be a valuable addition to your social media channels. Instagram has added a new option to schedule upcoming IG Live broadcasts in the app, with users then able to tap through to get a reminder notification on the day of the broadcast.

Read more here.

Twitter tests inserting ads into conversations

If you really dislike the ads injected into your Twitter stream, prepare yourself for some more, only this time they are going to appear between replies in tweet conversations.

Twitter is a free service, which means it relies on advertising to generate revenue. The more (and more effective) the ads are, the more money Twitter makes. With that in mind, Bruce Falck, Twitter Revenue Product Lead, has announced a new test is being carried out globally on both iOS and Android versions of the Twitter app.

Read more from PC Mag.

32 social media video marketing stats you need to know in 2022

Is 2022 the year you finally invest in a video marketing strategy? Want to learn about video across the different social media channels?

The team from Deposit Photos share the stats you need to know.

Read more here.

Getting started with TikTok ads: What marketers need to know

Want to do more business on TikTok? Wondering how to use it to sell more products or get more leads?

In this article, you’ll learn how to use TikTok collection ads, dynamic showcase ads, and lead generation ads to boost your marketing and sales goals.

Read more here

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.

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👉 Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales. www.maybetech.com