Why is engaging on social media so important? Well, think of it this way. If a customer walks into your shop, would you welcome them and start a conversation? If you are with people who are receptive to knowing more about your business, do you tell them what you offer? Of course you do! And for exactly the same reasons, you should be engaging with your social media followers and in relevant online conversations.
‘The power of engagement cannot be understated as a means of strengthening relationships and trust in your brand, and social media is the best platform to facilitate this. It's immediate, it's accessible - it's where your audience is already at’. (Social Media Today).
Consistently engaging your followers will help you form lasting relationships with them and ultimately secure repeat sales. Being part of relevant online conversations will increase your reach and help you spread the word about your business. So both of these should be vital parts of your social media strategy. It is ‘social’ media, after all!