The benefits of resharing customer content as part of your social media content strategy can not be underestimated. Not only is it an easy win for you to save time creating your own posts, but it also gives you the opportunity to engage with customers. Your customers will love the opportunity to be featured on your feeds and showing them the love is likely to earn you their loyalty. Furthermore customers are waaayyy more likely to appreciate positive endorsements from people like them, than simply believe you.
Here we show you two completely different businesses who have nailed using customer content, or user generated content as you might hear it called.