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Social media tips from indie businesses who have successfully diversified their proposition

Every week we bring you social media tips and top tactics to drive your social media strategy forwards. We introduce you to real life businesses like The Find in Cheltenham and Bourton-on-the-Water photographer, Alistair Currill. Both these businesses are independents which are growing using social media. Here we give you their social media tips so you can learn from and replicate their success using new techniques.

Communicate, communicate, communicate

The Find Coffee House and Artisan Kitchen in Cheltenham is run by David Orme and his team. Offering a haven from the outside world, The Find takes its inspiration from the coffee houses of 17th and 18th century England. Lockdown gave The Find an opportunity to take stock, literally, of everything from their menu and staffing through to social media and the cafe is now using Instagram and Facebook to ‘welcome back’ the people of Cheltenham as well as to keep them informed.

"Using social media for continuous updates and information has been key and will continue to be as we re-open. People cannot be expected to keep up with all of the changes and the rules and therefore we created a linktree link on our Instagram account with a list of the rules, menus and other key information so that they can always find what they are looking for easily." says David at The Find.

Top tip: communication. Never assume customers know as much as we do about restrictions. Share all of your reopening safety information in a linktree or highlights. Customers shared the pain of the lockdown with us, let them know, what you're doing, stay on top and they will embrace what you do. Comms is key.

 

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A post shared by The Find (@thefindchelt)

 

View this post on Instagram

 

A post shared by The Find (@thefindchelt)

How lockdown has helped businesses find new audiences

Alastair Currill is a Bourton-on-the-Water based professional photographer and has been running his company Alastair Currill Photography for around six years in the Cotswolds.

Alastair has long been active on social media to promote his photography work and also his teaching. But lockdown has forced him out in front of the camera as he has taken to Facebook Live to bring to life his top photography tips. 

During Lockdown 1  all of the weddings Alastair had booked were cancelled and, due to restrictions, he struggled to do the majority of the work he had planned for the rest of 2020. Rather than resting on his laurels he set up Cotswold Jigsaw Puzzles as a new arm to his business - turning beautiful photography of landscape and animals from around the area into jigsaws for customers locally and even internationally. This helped to keep the main business afloat until lockdown ended.

Alastair believes that even if you were forced to develop a new element to your business out of necessity during lockdown, you can capitalise on this and through social media create a whole new audience.

Using social media Alastair promotes his beautiful puzzles and photography through Facebook communities. Using hashtags on Instagram, tagging in local places - his business has done well. 

Top tip: If you created a new service or product in lockdown, don't ditch it upon reopening, look at how you can capitalise on a whole new audience you have created on Instagram or Facebook using the Maybe* platform.

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.

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👉 Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales.

Join us every Wednesday for our "What's working best" social media insights webinars