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How to grow your independent business using new social media techniques featuring the Old Dairy Brewery and My Tiny Little Fairy Studio

Every week we bring you social media tactics and top tips to drive your social media strategy forwards. We introduce you to real life businesses like The Old Dairy Brewery and My Tiny Little Fairy Studio in Ashford. Both these businesses are independents who are growing their business using social media so you can learn from and replicate their success using new techniques.

How using tutorials on social media can drive sales

My Tiny Little Studio is a children’s fair accessories and activity business just outside of Ashford. Anneli Woolis creates fairy accessories and activity packs kids for children. Having previously done workshops and kids parties during the pandemic she was forced onto zoom and has thrived.  Her Etsy business has boomed and she thinks this is down to her online tutorials and connecting with what customers really want through her shop and instagram.

By using tutorials she has shown how versatile her products are, how you can really get creative and if you are feeling less creative she literally shows you how it's done.

Top tip: Put yourself out there, find your niche and show people what you can do. Making something super easy for someone can really help you sell more and get better testimonials.

How collaborating within your place through social media keeps you going

Old Dairy Brewery is a Microbrewery  based in Tenterden, Ashford. Born in 2010,  moved to larger premises in 2014 to brew a range of beers, English bitters and pale ales across the UK mainly to pubs and farm shops and some South Eastern Co-Ops. Having to build their online shop up almost from scratch selling to consumers rather than their main business- pubs, was tough for the team but they used Linked In and collaborated with their local area to stay relevant and focused on keeping afloat.

They found some other breweries and other businesses and monitored them to see how they were keeping people informed to get some ideas. They also found a local Italian food van through social media and teamed up to create more of an experience in their garden.

Top tip: Collaborate within your area. Use the maybe platform to find businesses in your area you can support and perhaps work with. We all need to invite people back right now. Give it a go.

 

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A post shared by Old Dairy Brewery (@olddairybrewery)

 

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A post shared by Old Dairy Brewery (@olddairybrewery)

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.

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👉 Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales.