Identify who influences the conversation
An influencer is someone who has the ability to persuade others to purchase your product or service.
If you can build up a connection with these influencers you can benefit from the extended reach they provide should they share any of your content.
Identify who your influencers are - these may be loyal customers who regularly talk about your products or experience with your business; or somebody who is a spokesperson within your industry.
The Maybe* 'Who’s got influence' report highlights important people within the conversation around your business, making it easy to start a relationship with people that can help drive more sales.
Once you know who influences the conversation around your business, start to engage with them. By developing strong relationships with people that can influence potential customers you can reach a bigger audience.
Here's some guidelines on working with influencers, no matter how big or small their following.