When you blend a physical retail store with a presence online, a whole new world of opportunity opens up. Take Keith Scarrott, a small independent shoe store in Cheltenham, who despite being closed for the lockdown was able to listen to the mood of their customers using Maybe* and subsequently tailor their messaging and offering to boost their online sales.
Building an online presence for your business will bolster its resilience and open up the potential of reaching new audiences beyond local footfall.
Here we recommend 10 easy, yet effective ways to promote your online presence. Some or all of these will make the difference and as with all digital marketing, it comes with testing and refining, but be prepared to give them a go. If you need any convincing read this case study to see the results that some of these tactics deliver.
Let’s get started.