Who performs the best on social media in Chesterfield?

Chesterfield shopping centre, Vicar Lane recently snagged the gold award in the Re:wired category at the prestigious REVO Gold Awards. The accolade recognises innovation and technology among the retail property sector and is a great achievement for the centre which beat out the likes of Westfield.

As a town, Chesterfield ranks 43rd in Maybe*s benchmarking of UK towns and cities for social media output. Maybe* have taken a look at how Vicar Lane and the rest of the businesses in the market town of Chesterfield are putting social media to good use.

Who is doing social media well in Chesterfield?

Vicar Lane

Vicar Lane engage its audience to drive footfall as well as creating a better experience for visitors. The centre delivers regular engagement with customers and works closely with its independant and national retailers like River Island, Superdrug, and Iceland.

In addition it hosts regular in centre events and pop up experiences, demonstrating that the centre well and truly has its finger on the pulse of what makes it’s shoppers tick. The new "Big Screen" that has recently been added to the centre will enable all social media to be on show in a new exciting enviroment. 

With a  social following of under 10,000, the centre proves you do not need the biggest number of followers to drive significant impact. It's all about how well you engage the followers you have.

Destination Chesterfield

Des Ches as they like to call themselves on social media are the official marketeers for Chesterfield, tasked with promoting the market town as a destination to live, visit and invest in. Highlighting tourist attractions, local events, and businesses in the town across Facebook, Twitter and Instagram, Destination Sheffield achieves the most engagement by recognising local heroes and champions. This is a great way of building investment in a place through local people.

Proact Stadium

Home to Chesterfield FC, the Proact Stadium is active on Facebook, Twitter and Instagram, amassing a following of 95,000. Sharing content about the football club, match fixtures, community events, as well as gigs and performances, is the stadiums approach.


Chesterfield online fashion boutique Love Too True is an up and coming fast fashion retailer for both men and women. Like its more famous rivals, Boohoo and Missguided, the brand is most active on Instagram. Creating content for the fun fashionista, it makes playful use of language, emojis and memes; all delivering social media engagement in the thousands.


Mental health charity, Rethink take to Twitter to deliver tips, support and fundraising initiatives. The Chesterfield based charity has a social media strategy that educates, advises and lobbies local and national government, encouraging its half a million followers to rethink mental illness.

Hazlehurst & Co/ NSI Nails

NSI Nails keep Chesterfield and the surrounding area’s manicures on trend. Showcasing press, in salon events, offers, as well as inspirational nail design, all make for high levels of engagement among the beauty loving community. Adding hashtags for relevant services and expertise, draws interaction from the local community and beyond. 


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Bolsover District Council

Bolsover District council engage local residents via Twitter and Instagram. The council is active consistently throughout November and December, posting at least twice a day. Events, council meeting agendas, local news, new openings, and community groups all feature on its social media feeds, making for a fun and varied approach to local marketing.


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Benchmarking Chesterfield
28-12-2019 - 26-01-2020
Business name
Audience size
1The Proact Stadium 96.5K 1% 18
2Xtra 330.8K 1% 5
3LOVE TOO TRUE 166.7K 3% 32
4Chesterfield Borough Council, Customer Service Centre 17.5K %
5Staveley Miners Welfare FC – The Trojans 5.3K 2% 10
6Bolsover District 6.9K 1% 6
7Worktop Express 72.8K 1% 6
8ECPI University | Virginia, North Carolina, South Carolina, Florida 106.4K 4% 8
9Juice Electrical Supplies Ltd - Chesterfield 4.6K 0% 7
10Travelstyle 170.8K 3% 1
11Isuzu 43.5K 1% 2
12Remploy CCTV 15K 0% 1
13Hazlehurst & Co 34.5K 1% 2
14Vicar Lane 6.5K 2% 9
15Casa Hotel 11.9K 2% 3
16Brampton Brewery Beer Cellar 6.7K 1% 1
17ROMPA 5.7K 2% 2
18Straight Curves 4.1K 1% 5
19Finning UK Ltd 15.4K 1% 2
The Maybe Index is calculated using measures on; audience size and frequency of posts for any organisation across the three core social networks; Facebook, Instagam, and Twitter. The score is measured as a moving sum to ensure active organisations are scored well and is updated in the Maybe platform daily.

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