Creating great social media content is about both style and substance. It needs to look great but it also needs to be relevant in order to generate meaningful engagement. Knowing what works helps you improve your own offering. But if you also get a flavour for what people are saying about you, you can also use this to further inform what content is likely to tantalise your audiences’ taste buds.
With that in mind, we decided to take a look at what both Nando’s and Burger King have on their UK social media menus. By comparing what worked for them, and how people felt about them throughout February, you will see how you can use Maybe* to solve the headache of doing more with less.