December 7 2019 marks the annual Small Business Saturday. According to the event organisers, 2018’s event saw £812Million spent at small businesses on the day itself. But supporting small businesses is not a seasonal trend. So ahead of Christmas, we’ve taken a look at the conversation around .#shoplocal to see what we could learn from listening to independent retailers and their customers.
Using social media analytics, we can help indies identify the kind of content and conversation they should be creating and utilizing within their social media strategy. In addition this insight will help you increase your social media engagement so that you can spend your efforts on content that works, and engage with customers who love to shop local.