How to see a 994% sales increase on Black Friday

Thanks to social listening, Keith Scarrott saw an outstanding Black Friday with sales increased by 994%, online traffic increased by 209%, and average basket size increased by 35%.

"“The best bit is that it’s mainly new business, not existing customers. That’s what excites me". Sophie Scarrott, CEO of Keith Scarrott shoes."

Sophie Scarrott, CEO of Keith Scarrott shoes.

Keith Scarrott used the Maybe* platform to understand who their audience was and what products would be of greatest interest to them. Using this information, they wrote and targeted their Facebook posts and ads to draw new shoppers both in-store and into their online boutique.

The platform also allows Keith Scarrott to understand who their strongest influencers are online. Prioritising the right people to work with helped contribute to their fantastic Black Friday results.


Social listening also helped Keith Scarrott identify an unexpected demand for fashion trainers, which proved to be one of their best selling items of 2018.

And, on the morning of their Summer Sale, the Keith Scarrott team arrived to find a queue of shoppers waiting outside. All thanks to listening to the right conversations online and using those learnings to target and create social media posts that deliver results.

Social listening allows them to know who to target, what to say, and what to sell to their audience, resulting in incredible success.

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