The Brewery Quarter recently announced the opening of Cheltenham’s first Botanist restaurant and bar.
Sharing the announcement on Facebook, their post received 891 comments in 24 hours with no advertising spend.
When people added their comment to the Facebook post, a chatbot launched through Facebook Messenger, which delivered opted-in Messenger contacts and email addresses for The Brewery Quarter. This allows their team to contact these opted in subscribers again and again, with consistently high open and click-through rates.
The final result was a hugely successful event, full of people, and a massive buzz created around the grand opening of The Botanist in Cheltenham.