Working with influencers can be a daunting task - which should you work with and how do you measure success?
The first step is to understand what an ‘influencer’ is: An influencer is someone who typically has a large and loyal online audience. This audience follows the influencer on social media for insights into their life and to see the products and services the influencer users. Influencers are commonly found posting pictures of their lives and interests on Instagram, but they are usually active across all social media platforms (Facebook, Twitter, etc). Many have their own blogs as well.
However, knowing which influencers to work with and how to measure results is a challenge for many brands.
Not all influencers are created equal. While some may have millions of followers, it’s of no use to your bottom line if their audience isn’t engaging with their content. You want your influencer to start a conversation with their followers around your products, services, or events. Because engagement - not just views - is what leads to clicks, sales, and footfall