The boots may have been made for walking, but for Keith Scarrott Shoes, it was trainers with a personal, local touch that really marched out the door during the pandemic.
Despite the coronavirus pandemic forcing its bricks and mortar store to close, Cheltenham independent shoe retailer Keith Scarrott is thriving.
By using Maybe* the retailer has more than doubled its month on month sales in April, and its year on year performance in 2020.
Over a short period of time the business was able to identify behavioural trends and effectively use social media to continue to serve customers online from an existing and brand new customer base.
Here's how they did it - and how you can, too.