The boots may have been made for walking, but for Keith Scarrott Shoes, it was trainers with a personal, local touch that really marched out the door during the first lockdown - can they repeat the success second time round?
Despite the coronavirus pandemic forcing its bricks and mortar store to close during the first lockdown, Cheltenham independent shoe retailer Keith Scarrott thrived.
By using Maybe* the retailer more than doubled its month-on-month sales in April, and its year-on-year performance in 2020.
Over a short period of time the business was able to identify behavioural trends and effectively use social media to continue to serve customers online from an existing and brand new customer base.
Here's how they did it - and how you can, too.