With online retailers like MissGuided and boohoo seeing record sales growth, Topshop, who once created the trends everyone else followed, is now lagging dramatically behind.
There are three key areas where Topshop has been beaten out by boohoo and Missguided:
- The quantity and engagements of posts
- The content of posts
- And the negative sentiment from followers
In this second of three blogs, we explore the content of Topshop’s posts compared against boohoo and Missguided.