How do Gloucester’s businesses shape up on social media?

Did you know that Gloucester is at the heart of retail innovation? The city now plays home to the UK’s Digital and Retail Innovation Centre and with that in mind Maybe* has benchmarked local businesses in Gloucester based on their social media performance.  

As a city, Gloucester ranks 7th in Maybe*s benchmarking of UK towns and cities for social media output. Maybe* has profiled some of Gloucester’s organisations throughout November and December to understand what is working for them and their social media content, engagement and sentiment.

Who is doing social media well in Gloucester?

Kingsholm Stadium

Home to Gloucester Rugby, or the Cherry & Whites as they are more affectionately known. The team and stadium are active across Facebook, Twitter and Instagram on a regular basis, and its Instagram where they earn the most engagement from their 257,000 followers.

Team updates, behind the scenes footage, match fixtures and competitions feature as staples in the club’s content strategy. And now not only is Louis Rees-Zammit the youngest starter in a European fixture, he also earned the squad the highest engagement in November.

 

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Gloucester Guildhall

The Guildhall is Gloucester’s local live entertainment space. Musicians, comedians, and actors all tread the boards there, the organisation do a great job of keeping its patrons up to date with the events, ticket sales and performances predominantly on Twitter to drive interest and engagement.

Growth Hub

A local organisation to support local organisations in their growth. Gloucetershire’s Growth Hub is a hive of workshops, networking events, and provides co-working space for the countries entrepreneurial minds. The centre is regularly tagged into other businesses social content. These generate even more positive word of mouth for the Growth Hub, who see an average of 35 posts about them, and score over 50% for positive sentiment.

Tayntons Solicitors

Local legal firm, Tayntons created 63 posts in November. The company uses its social media feeds to showcase handy tips and tricks for potential customers, but also the networking events and workshops they provide for the local community. They also make sure they hashtag content with #Gloucester displaying relevance to the city they operate in.

Kew Electrical

Kew have many branches and concessions and are always keen to tag its partners into its content and reveal what the team have been up to. Utilising hashtags for the industry it is in and the areas of expertise they offer adds variety to its feeds on Facebook and Twitter.

Sara Da Silva

Sara Da Silva designs and sells luxury leggings. Sara’s playful tone of voice, personal passions and inspiring attitude always feature in her Instagram posts which demonstrate that great social content is often authentic and human.

King’s Walk

King’s Walk is a shopping centre and the most active of our featured businesses with over 250 posts created by them in November. Supporting the businesses in the centre, engaging customers with contests, new products and charity events comprises the most engaging posts for them.

Raging Bull

Raging Bull is another rugby connection for Gloucester as the premium menswear brand was founded by Phil Vickery. The best in its social media engagement comes from contests and timely discounting over Black Friday.

Gloucester BID and Marketing Gloucester

Marketing Gloucester are the organisations tasked with engaging visitors, businesses; and inspiring pride of place in residents. To do this their social feeds across Facebook, Twitter and Instagram are choc full of competitions, events and news to inspire social media engagement and drive footfall to the city’s destinations and attractions.

 

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