How do Chesterfield organisations stack up on social media?

While Chesterfield is home to the award-winning Vicar Lane Shopping Centre, there’s loads more making the Derbyshire town tick. Not only does it rank 43rd in Maybe*s social media benchmarking of UK towns and cities, but it’s home to more than 100,000 people and thousands of businesses, 52% of which are active on social media with a combined reach of 218m.

Who is doing social media well in Chesterfield?

Proact Stadium

Home to Chesterfield FC, the Proact Stadium is active on Facebook, Twitter and Instagram, amassing a following of 95,000. Sharing content about the football club, match fixtures, community events, as well as gigs and performances, is the stadium’s approach. Tributes to player Jordan Sinnott accounted for the club’s best performing post.

 

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LOVE TOO TRUE

Chesterfield online fashion boutique Love Too True is an up and coming fast fashion retailer for both men and women. Like its more famous rivals, Boohoo and Missguided, the brand is most active on Instagram. Creating content for the fun fashionista, it makes playful use of language, emojis and memes; all delivering social media engagement in the thousands.

 

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Chesterfield Borough Council

The local council successfully uses Twitter to showcase residents and their priorities. Posting on average 1-2 times per day, the council achieves engagement at four times the rate that they post. Sustainability, housing, shopping local and local business content drive the council its most engagement.

Staveley Miners FC

Another of Chesterfield’s local football teams move up the Maybe* leaderboard. Results, fixtures and general news and opinion about the beautiful game engage over 5,000 fans on Twitter.

Bolsover District Council

Bolsover District council engages local residents via Twitter and Instagram. The council was active consistently throughout January, posting at least twice a day. Events, council meeting agendas, local news, new openings, and community groups all feature on its social media feeds. The use of video also makes for a fun and varied approach to local marketing.

Other organisations driving the conversation in Chesterfield

Vicar Lane

Vicar Lane Shopping Centre engages its audience to drive footfall as well as creating a better experience for visitors. The Centre delivers regular engagement with customers and works closely with its independent and national retailers like River Island, Superdrug, and Iceland.

In addition it hosts regular in-centre events and pop up experiences, demonstrating that the Centre well and truly has its finger on the pulse of what makes its shoppers tick. The new "Big Screen" that was recently added enables all social media to be on show in a new exciting environment. 

With a  social following of under 10,000, the Centre proves you do not need the largest number of followers to drive significant impact. It's all about how well you engage the followers you have.

Destination Chesterfield

Des Ches as they like to call themselves on social media is the official marketeers for Chesterfield, tasked with promoting the market town as a destination to live, visit and invest in. Highlighting tourist attractions, local events, and businesses in the town across Facebook, Twitter and Instagram, Destination Chesterfield achieves the most engagement by recognising local heroes and champions. This is a great way of building investment in a place through local people.

Benchmarking Chesterfield
05-03-2020 - 03-04-2020
Rank
Business name
Audience size
Posts
1LOVE TOO TRUE 181.4K 5% 3051
2DHS 2M 9% 7924
3Travelstyle 180.3K 2% 454
4Casa Hotel 12.2K 2% 1769
5Qoozies 20.9K -3% 902
6Destination Chesterfield 44.2K 1% 24637
7Fairplay Gift Charity 2.9K 18% 806
8Nora Eve Bridal Boutique 3K -13% 2149
9Door 2 Door Taxi Chesterfield 1.6K 11% 20
10Defeye Creative | Print Design, Film, Website Design | Chesterfield 160 1% 5
11Pole Athletes 1.2K -72% 614
12Elliott & Heath Optometrists 108 4% 5
13 Il Mondo Travel | Tailor-Made Travel Specialist 1.9K 1% 388
14Chatsworth Travel 2.8K 1% 147
15HarleyWorld Chesterfield 7.2K 1% 121
16Vicar Lane 2.5K -62% 4536
17BURLINGTONS 1.9K -35% 340
18Straight Curves 2.8K -32% 2360
19Riverdale Care Home 2K -7% 204
20Fat Pig BBQ 219 -59% 170
The Maybe Index is calculated using measures on; audience size and frequency of posts for any organisation across the three core social networks; Facebook, Instagam, and Twitter. The score is measured as a moving sum to ensure active organisations are scored well and is updated in the Maybe platform daily.

Our completely free benchmarking tool tells you how your audience size and posting frequency measures up within your place and industry so you can identify if and by how much you need to improve. . Get started for free.

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