Beginning in January 2017, women living with ovarian cancer, their loved ones and advocates sent letters to federal elected representatives across Canada. These letters urged the government to invest millions in research of ovarian cancer to help save lives.
In the final push to the budget announcement, and to increase the number of letters sent, we worked with Ovarian Cancer Canada to increase awareness over Facebook and to grow a highly responsive Facebook community. We built a chatbot encouraging people to send pre-written letters to their elected representative asking for the $10million investment right from the chatbot, removing the need to visit another website, increasing engagement.
On International Women’s Day, we asked people to commit their support through a comment on a Facebook post. Each comment fired the chatbot through Messenger.
Comment on the post to see the chatbot in action.