Lichfield is a Cathedral city in Staffordshire. Lichfield BID approached Maybe* to help them learn what people thought about their high street and how they could attract more footfall to Lichfield.
Social listening via the Maybe* platform gave Lichfield’s BID team the insight and tools to build a growing online community through engaging Facebook posts. The posts were connected to a chatbot that invited people to share their experiences, thoughts, and impressions of Lichfield’s high street.
The chatbot has collected to date over 1,600 insights and opinions to date.