British High Street favourite, Topshop now faces challenges at home as well as overseas as Arcadia fights for survival.
Elsewhere newer fast fashion players like Boohoo see revenues surge.
Citing a challenging retail environment, and the emergence of online players, Topshop is now closing its US business entirely and downsizing in Europe.
There are three key areas where Topshop has been beaten out by boohoo and Missguided:
- The quantity and engagements of posts
- The content of posts
- And the negative sentiment from followers
In this final of three blogs, we explore the sentiment and perception of Topshop compared against boohoo who have just announced their strong start to the year.