Another year, another three hundred hour Oscar ceremony done. Hot on the heels of the BAFTAS, the Golden Globes, the SAG, and all the other acronym awards, we now all know who in Hollywood has been given the ultimate pat on the back.
If this year’s award season has enticed you off your couch, away from Love Island/Netflix/paint drying and into your local cinema (you won’t regret swapping out The Irishman for Jojo Rabbit or The Farewell), you’re not alone. Maybe* is a big fan of all things movie-related, and we’re total cinephiles as well.
With that in mind, we decided to take a look at what the UK’s cinema chains have been up to on social media. Two chains, two completely different experiences, and two different audiences, but ultimately selling the same product. How are they using social media to set themselves apart?