The history of Ernest Wright, experts in the craft of scissor making, reflects everything Sheffield Steel has become famous for. Highly skilled craftsmen making supreme quality products. A lot has changed since the heyday of manufacturing, but they're proud to be here and able to pass on the heritage of an ancient craft from a business that dates back to early 1900’s.
Now under the care of Paul Jacobs and his team of nine based in Sheffield, Ernest Wright has entered the digital age focusing on using social media to tell the story of their craft, history and their heritage.
They use social media to connect with the right customers and creatives and drive their brand awareness through link ups with other businesses and indeed media outlets interested in strong, British craftsmanship.
Read on to discover their top social media tactics.