How The Volunteer Inn uses Social Media to create a sense of community online and offline in 10 simple steps

The Volunteer Inn is a gorgeous little pub in Chipping Campden. Back in 2020, the Gloucestershire pub gave its social media a boost with more regular activity, increased engagement and awareness. Maybe* loves a good story, and like all pubs and restaurants, lockdown has not been kind to them. But despite the challenges facing the countryside watering hole, the pub rose to the challenge with a few simple tips and tricks to quench the thirst of more punters.

Using our 10 step framework to social media success, we show you how they did it. so you can replicate it.

Step 1: Knowing the business goal

The Volunteer Inn needed to serve its existing patrons and increase awareness to reach new ones.

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Step 2: Telling the The Volunteer Inn story

The Volunteer Inn set about telling the story of the history of the inn and the staff that make the pub the thriving community hub it is. In their own words, telling The Volunteer Inn’s story is “not just about the pub. It's about the life blood running through the pub”.

A member of staff is featured every month on the social channels so the social audience can get to know the faces behind the bar and in the kitchen.

This level of openness, warmth and personality helps The Volunteer Inn own its place as a space for people to gather, share a pint, and grab a tasty curry.

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Step 3: What does The Volunteer Inn want its audience to do

The Volunteer Inn wants locals to stop by for a drink and a bite to eat. But with pre-lockdown 3, tier 3 restrictions in place from Boxing Day, the Inn had to remain closed.

So instead during this lockdown, the Volunteer Inn has focused on its takeaway service to bring a taste of the Volly to customers’ homes.

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Step 4: How does The Volunteer Inn engage with customers?

The Volunteer Inn engages with other local businesses across Chipping Campden. By doing so it shows support for the whole community online, as well as welcoming them to the Inn offline, or as the recent case may be, serving them at home.

Do this for yourself and engage really quickly and easily via the Maybe* platform.

Step 5: Who does The Volunteer Inn want to engage?

The Volunteer Inn wants to engage more locals in the Chipping Campden area, and wider Cotswolds. Throughout the festive period, the Inn cooked up a social media contest storm with its ‘Very Volly Advent Draw’. The contest invited other local businesses each day to announce the winner in video format of a daily prize.

As well as providing a daily prize for residents, the approach to announcing the winner was an opportunity to engage and shine a light on the many other businesses in the area, furthering that sense of community investment the pub has become famous for, and increasing engagement throughout the community.

You can do this for yourself in Maybe*. It's free to get started and connecting to other businesses and customers is fun.

Steps 6-10

Want to see how The Volunteer Inn measures its success? Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success so you can create your own plan.

Key takeaway

The Volunteer Inn knew it needed to up its social media game and responded to the challenge thrown down to it by lockdown. By telling their story, bringing it to life on social and keeping up regular communication and engagement, the Volunteer Inn is increasing its awareness which is exactly what they set out to do, and is retaining its place at the heart of the Chipping Campden community online and offline.

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.


👉 Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales.