The best social media posts for October from across the UK

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week we dig through all the data to find the best social media posts. We find this by either using our super clever tech to analyse post engagements based upon likes, comments and shares or every now and again, we just shout out brands that we’ve come across who are doing things a little differently.

Take a look at the best social media posts we've rounded up through October and see what you can learn and implement for your own business. Use the takeaway to shape your strategy and watch your engagement grow, your sentiment soar and so much more.

Managing engagement and expectations

Marks and Spencer are getting ahead of the Christmas rush by reminding customers they need to book their click and collect slots now to avoid disappointment. Gorgeous foodie imagery stops people in their Instagram scroll tracks, ensuring they’ll pay attention to the image and heed the warning in the post.

However the service is not available in Northern Ireland, and customers from the region are already disappointed they can’t use it. M&S are yet to respond on the post comments to acknowledge the feedback or give customers alternative solutions to ensure they retain their business over Christmas. The engagement on the post is high, but some of the engagement needs re-engaging with to take its performance to the next level.

How can you replicate this technique?

In the run up to Christmas make sure that your services and availability for click and collect or delivery timelines are provided clearly in all communications on social media. Double down on your efforts to engage with your customers feedback.


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A post shared by M&S (@marksandspencer)

Lighting up social media

Carnaby Street opens its Kaleidoscope installation on November 4th. The charity partnership with ‘Choose Love’ offers an alternative to the usual Christmas light display as 600 butterflies get set to flutter down the famous shopping street.

Opening night tickets are free and can be claimed online. Visitors can expect shopping and dining offers as well as live music and entertainment. The post drums up excitement and intrigue, raises awareness for a charity and is supported by the use of lots of the #visitlondon and #londonisopen hashtags. They also invite visitors to tag themselves on Instagram as soon as the installation and displays are open.

How can you replicate this technique?

As a shopping centre or retailer this Christmas, remember shoppers missed out last year on a lot of the usual trimmings in the run up to Christmas. They’ll be doubly excited this year so remember to communicate what you have to see, tease things in the run up to your openings, and encourage your shoppers to engage and create content online to light up social media.

Supermarket social media sweep

After the Facebook, Instagram and Whatsapp outage last week, Aldi took to Facebook to have a bit of fun. Aldi knows that its checkout staff are famed for their speed and efficiency. With a little self deprecating humour thrown into the mix, the supermarket not only used a global talking point to increase engagement, but made it relevant to themselves as well. The comments and reactions on the post played well and only served to increase engagement further.

How can you replicate this technique?

You can’t plan for moments like these or waste time getting posts signed off, you just have to roll with it. Have fun with topical conversations like this one. Don’t be afraid to have a laugh with it and make it relevant to your business and your customers. Just make sure it's authentic and natural.

Throwing it back

JD Sports announced its new flagship in Stratford with a throwback photograph on Instagram to where things all started.

How can you replicate this technique?

Heritage and historical archive images go over well on social media. Customers can be reminded of where things started and share in your pride of where you are now. It’s inspirational as the approach reminds us that everyone starts out locally and offers a trip down memory lane for those customers who remember you being a staple from years gone by. Try some throwbacks for yourself!


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A post shared by JD (@jdofficial)

There are more best social media posts to come throughout the month, so watch this space for great examples of social media mastery with great tips and takeaways to improve your social media results. In the meantime why not use Maybe* to check out the best social media posts near you?

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.


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