The best social media posts for December from across the UK

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week we dig through all the data to find the best social media posts. We find this by either using our super clever tech to analyse post engagements based upon likes, comments and shares or every now and again, we just shout out brands that we’ve come across who are doing things a little differently.

Take a look at the best social media posts we've rounded up through December and see what you can learn and implement for your own business. Use the takeaway to shape your strategy and watch your engagement grow, your sentiment soar and so much more.


Fast fashion brands lead the way for social media engagement throughout December, the likes of ASOS, Missguided, Primark and H&M drove the most engagement but it was Boohoo who came out top.

Announcing the business had hit 10 million followers, Boohoo offered up £1000 in cashback every hour for ten hours.

All followers had to do was like, comment and share the post and on the hour every hour, a winner was tagged and announced on the post.

It was a generous mechanic that kept customers coming back to the social media post, and kept people engaging with the business all day.

It also provided a reason for customers to celebrate a milestone with Boohoo.

How can you replicate this technique?

Engagement for Boohoo throughout the month has been over double that of its nearest rival, ASOS. Competition mechanics that offer up cash or shopping sprees are popular engagement wins with a fast fashion audience. If you are running one make sure you are constantly announcing winners so other followers can see its the real deal.


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A post shared by boohoo (@boohoo)


As December started, so did the annual rush of brands launching social media advent calendar reveals and contests. Fatface, Boots and Holland and Barrett are all offering customers the chance to win prizes on a daily basis. But Joules are leading in the engagement stakes.

With daily content that offers customers a chance to win festive favourites and therefore racking up engagement, it will be difficult for businesses to cut through in the #christmas conversation online organically so you must offer something regular and compelling.

Joules post a video to Instagram each day announcing the day’s prize supported by clear and concise entry requirements. It’s a simple and replicable approach that offers customers many chances to win, while the daily mechanic means customers will come back for more.

How can you replicate this technique?

If you are running a competition consider offering multiple or small prizes to begin with, and then work up to a big jackpot of goodies. Keep instructions clear, and make sure that followers know there will be another chance to win the next day to keep them coming back for more.


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A post shared by Joules (@joules)


Aldi’s caterpillar character, Cuthbert, has had a busy year. After being put on trial by M&S in his cake incarnation earlier this year, he narrowly escaped jail time and is back in time for Christmas. This time Cuthbert’s come over all cuddly and has a starring role in Aldi’s Christmas TV campaign.

Aldi’s campaign has got people talking in a similar way to John Lewis. But it’s playful and accessible edge which does not take itself too seriously has landed social media humour at its best, and captured people’s imaginations.

John Lewis may be seen as the Christmas campaign frontrunners, but Aldi and indeed Cuthbert put the supermarket as a contender to watch this year and beyond.

How can you replicate this technique?

You might not have an iconic or recognisable character of your own, but there’s no reason you can’t replicate this technique. Could you play your own version of Elf on the Shelf in store and record daily social media content? Do you have a specific Christmas product you could introduce every day. Just have fun with it.

There are more best social media posts to come throughout the month, so watch this space for great examples of social media mastery with great tips and takeaways to improve your social media results. In the meantime why not use Maybe* to check out the best social media posts near you?

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.


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